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Daybook/Story Ideas
ATTENTION ...... Metro, Health and Broadcast Editors: Students create PSA campaign for National HIV Testing Day Friday, June 27, is National HIV Testing Day. To encourage testing among young people, a group of University of South Carolina students, along with students from other universities, created a series of “man on the street” public service announcements that are being broadcast via You Tube and other channels on the Web, television and the Verizon Wireless network. Karla Berry, a university media arts professor, and colleagues from the University of Georgia, spearheaded the AIDS Personal Public Service Announcement Project, designed to use mobile media technology as a way of reaching young people and educating them about the importance of HIV testing. Reporters can view the eight PPSAs at: http://www.mynmi.net/aids_ppsa/videos.html. The project offers broadcast and print good reporting opportunities for National HIV Testing Day. With internal funding and funding from the CDC, the university’s students collaborated with students from seven universities in Philadelphia in November 2007 and in Atlanta in April. They created 22 PSAs, of which eight were chosen. SCETV helped the students produce the spots.
To interview Karla Berry, contact Peggy Binette at 803-777-5400. Local sites for National HIV Testing Day include Richland and Lexington county health departments, S.C. HIV/AIDS Council, Palmetto AIDS Life Support Services of South Carolina, Planned Parenthood and Acercamiento Hispanode Carolina del Sur.
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